Why the Deal Fell Through on “Die Höhle der Löwen”

An Unforgettable Day on “Die Höhle der Löwen”: A Dramatic Insight into Our Pitch Experience

On a cool morning of May 4, 2023, our epic journey began in the heart of the German startup scene, Cologne, for the recordings of the famous TV show “Die Höhle der Löwen.” Our trip from Munich was a race against time, demanding our full commitment—a true taste of the challenges and thrills that awaited us.

Arrival at the Arena of Dreams
Upon arrival, we were instantly catapulted into the world of television. Despite the exhaustion from the early hour and long journey, we were bursting with energy. After a warm welcome, we received the unique opportunity to present our pitch before the critical eyes of the VOX team. Their insightful feedback and deep dive into the investor’s world sharpened our focus and strengthened our resolve.

A First Interview Offered Us the Stage to Reveal Our Vision: Who We Are, What We Create, and Why Our Dream Was Worth Hearing in the Lions’ Den. Each Question Was Like a Brushstroke on the Canvas of Our Entrepreneurial Portrait.

Before the Lion’s Den: Rehearsal and the Decisive Moment
After a short break to recharge, we faced the dress rehearsal—a critical step to refine our performance. With every run-through, we polished our presentation until it shone like a diamond. The tension grew immensely as the moment to enter the den approached.

Before the Eyes of the Legendary Investors—Carsten Maschmeyer, Tilmann Schulz, Dagmar Wöhrl, Janna Ensthaler, and Ralf Dümmel—we felt the air vibrate. Initial nerves quickly transformed into an electrifying excitement. Our hearts beat in sync with the ticking clock as we presented our offer: €350,000 for 8% of our company shares.

The Showdown: Negotiations and Decisions
The Lions’ response was overwhelming—multiple counteroffers exceeded our boldest expectations and sparked a real bidding war. The decision was not easy, but in the end, we chose the offer from Carsten and Tilmann, which was not only financially attractive but also promised strategic partnerships.

After the Storm: Reflection and New Horizons
The following months were a time of intense scrutiny and negotiations. Despite the euphoric start, we encountered serious disagreements over contract details, leading to a painful but necessary separation from our investors.

Yet every challenge made us stronger. The experiences gained in the Lions’ Den were priceless. We not only learned an incredible amount about ourselves and our business but also forged meaningful connections that went beyond business.

Conclusion: An Adventure That Shaped Us
Our journey on “Die Höhle der Löwen” was more than just a pitch; it was a trial by fire that prepared us to shape the future of our company boldly and innovatively. With renewed vigor and open arms, we look to the future, ready for new partnerships and opportunities on the horizon. Our dream lives on, stronger and more vibrant than ever.